Sephora Rebrand Project.
Bold. Confident. Flawless. These are but a few words to describe Sephora, #1 in beauty and cosmetics. This branding concept explores the bold confidence that Sephora pulls out of you; in other words, your beauty from within. The new logos floral-based design expresses this concept well, with a flower blooming to show it's inner beauty to the world. The advertising, packaging, collateral, and more are designed to follow with the new conceptual brand guidelines.
The marketing consists of various models who compliment the product being advertised. Each ad takes a different route to showcasing glam while pushing the "fierce" look and expressing that with beauty, comes confidence.
Stationeries, Merch, and More.
